A lot of people believe networking and relationship-building is just part of being human – no need for data or evidence. However in truth, relationships take time and energy to build and maintain. Without some way of guiding your partnership-building efforts, you’re likely to fall into “more is better” thinking that quickly expends your time and reduces the collaborative advantage provided by your partners. In our infographic below, we explore how organizational network analysis and network data can be used to drive your partnership decision-making process and inform your collaborative strategy. 

We usually consider four different types of network data. First, we look at network structure, the way partners are interconnected when considering the entire ecosystem of partnerships. Second, we look at the quality of relationships, considering factors like trust and value, intensity of interactions, and resource exchange. Third, we look at agreement across partners on major issues like their goals and progress towards reaching them. Fourth, we try to attribute specific partnerships to the relationship-building efforts of the network. These four types of data provide all you need to reflect on and adapt your collaborative strategy and tactics to better reach your shared goals.

Related Read: Network Evaluation Framework Brief