Network science, the study of networks, aims to develop theories about the ways networks develop, function, and produce outcomes. Network scientists use social network analysis to measure the structure and quality of a network. They use this data to draw conclusions about the relationship between a network’s attributes and outcomes.

Through decades of research, network scientists have identified many rules about the way networks form and function. For example, the ‘Theory of Weak Ties’ suggests that ties with acquaintances actually produce more new ideas and opportunities than ties with close friends. Both our team and tools use these principles to help our clients build smarter, stronger networks that enable them achieve their goals.