using data to tell your network's story

Using data to enhance a network’s story highlights the impact of collaboration amongst community members sharing a common goal. Networks can use data to demonstrate to partners, stakeholders, and funders how the quality of their partnerships are progressing over time and why working together is making tangible change. Networks can also engage in strategic network management by using data to develop action steps and inform decision making.  A network story will have the same three critical aspects as writing as any other story. First, a likeable character, second, something at stake, and third, a resolution. Here is more advice for using data to tell your network’s story.

Start with your Hero

When you write your network story you will introduce the likable character, the hero. This sets the context for the story. Think about the background of your network. Why did it form? Who are the key players involved? What is the current network strategy, and what would the ideal network look like? Utilize data to show the strength of network partnerships and see who emerges as key players (central to the network).  In this part of the story you will explain the current realities of the network and incorporate data to demonstrate your network’s impact. You can highlight contributions, outcomes and perceptions of success, value and trust reported by members.

What’s at Stake?

Once the likeable character is introduced the story moves to what’s at stake. For your network story, this is what is at stake if members do not work together. For example, say the network is working on improving food insecurity in the community so children have equal food access. There is a lot at stake for the community, and for each child within it, if the network does not achieve its goals and work together toward their common mission. In this part of the story the network can utilize data showcasing the value of the network to the community. For instance, data collected around how members formed partnerships emphasize that partnerships would not have formed without the network intervention, program, etc. By gleaning and leveraging insight from their data, networks can attribute the growth of partnerships to how it is accomplishing its objectives.

End with some Resolution

And finally, every story ends with a resolution, and for a network story, this is where you can take a point of view about your data to form action steps that guide the network’s strategy moving forward. I recently heard a podcast featuring Nancy Duarte and she talked about how, from a data point of view, data is merely a structural device to help decision making and inspire action. Nancy discussed moving from being a “data explorer” (showing charts/graphs) to a “data explainer,” a trusted advisor. You do this first by forming a point of view about the data. Then, you decide the next action steps based on what is at stake.

For example, the data explainer might suggest they reduce the amount of meetings members are required to attend. This will increase the strategic intention of adding new members. It will also help increase value and trust among members that may otherwise burn out, preventing the network from achieving its goals. The network story can also include data to show how close (or far) away the current state of the network is to reaching its ideal state. It can also include what specific actions are needed to move the network closer to their ideal state

Using Data to Tell Your Network’s Story

Next time you collect data on your network, think about how you can use that data to tell a story. Consider how you can share it with funders, stakeholders, and the community. Think about which metrics can illustrate the story or guide you towards discovering what you want to say. Data becomes actionable when you wrap it within the context of a story and can influence decision making. Nancy finished the podcast quoting her TED Talk saying: “The future is not a place you go, it’s a place you invent. And the same with data, the actions you do today will create your future data.”

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About the Author:

Sara Sprong is Visible Network Lab’s Chief Product Owner. Sara is responsible for ensuring VNL’s suite of products run smoothly and meet the needs of users. She was a champion of the roll out and adoption of the PARTNER tool, successfully achieving a customer base in all 50 states and 13 countries. She provides amazing customer service and support while keeping tabs on all the moving parts of the product life cycle.  She has deep understanding of the communities who use the products and works tirelessly to coordinate ongoing requests from partners and customers. Sara is an organizational wizard with an expertise in building technology for social impact. Sara is a snowboarder, outdoor enthusiast, and mother to a young growing family. Learn more about Sara and all our team members here.  


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