Building A Network Strategy to Improve Community Health
CHR&R Needed to Leverage Networks to Improve Health Outcomes
Kate Kingery, Deputy Director of Community Transformation
County Health Rankings & Roadmaps (CHR&R) is a collaboration between the Robert Wood Johnson Foundation and the University of Wisconsin Population Health Institute. They’re working to improve healthcare outcomes and reduce care gap disparities by disseminating information and best practices nationwide to those working in the field. They do this in four main ways:
- Building awareness of the multiple factors that influence health.
- Providing a reliable, sustainable source of local data and evidence to communities to help them identify opportunities to improve their health.
- Engaging and activating local leaders from many sectors in creating sustainable community change.
- Connecting & empowering community leaders working to improve health.
While CHR&R does not lead networks themselves, their work brings them into contact with networked organizations around the country. Several years ago, they realized there was an opportunity to leverage the formal and informal networks they worked with to disseminate information and advance their mission. However they needed to understand how they could use a network approach to reach their goals: sharing critically important data and best practices to improve healthcare outcomes. We partnered with their team to find a solution and build their team’s network leadership capacity together.
Building a Network Strategy and Network Leadership Capacity
We began by working with the entire CHR&R staff to provide in-person training, coaching and facilitation. We focused on helping them shift to a network science mindset, the first step in our PARTNER Methodology®. By developing their network science and leadership capacity, we helped them lay a foundation for thinking through the options available.
With our support, the CHR&R team explored various network science principles and learned about the various ways networks of partners can be linked to and leveraged to share information. We walked through what it means to network strategically, and what metrics could help them apply this way of thinking to their work.
This process culminated in a two-day, in-person retreat led by our staff and facilitators. We worked with their team to apply what they’d learned. We identified the network insights and foundation needed to start building a network strategy for implementation, the second step in PARTNER. Our team worked with them to develop that strategy and approach, and helped create a survey to track their progress using our Community Partner Relationship Management System, PARTNER.
Leveraging Network Data & Building a Network Strategy to Inform Practice
We also supported CHR&R by organizing and sharing network data at the state level for ten high priority areas. Collected through past PARTNER evaluations, each report listed the networks and collaboratives engaged in health-related work in each state, as well as descriptive measures of their structure & interconnections and other important metrics like the quality of connections, resources being shared, and the degree of agreement among members. This collection of network data allowed CHR&R to understand the network ecosystem in the states they’re focusing on and better leverage existing networks to improve health outcomes.
The Results for CHR&R Today
According to Deputy Director Kate Kingery, “Without VNL, we simply wouldn’t be doing the work we’re accomplishing today. Their partnership has been transformative and their staff has been a pleasure to work every step of the way.”
Today, CHR&R is beginning to track and adapt their strategy using PARTNER to make more effective decisions. With their network strategy in hand, they’re thinking carefully about who they partner with and how they structure their relationships. Rather than using a “more is better” scattershot approach, they’re building the least number of connections necessary to improve health outcomes, saving the team time and resources that can be re-invested in improving health outcomes. Without the critical first step of shifting their mindset to view the situation with a network science perspective, and their work developing network leadership capacity, they might still be struggling to effectively leverage their network.
Interested in building a network strategy for your coalition or collaborative of partners? Contact our team to see how we can help you shift your network mindset, design a network strategy, and start tracking and adapting it for the future with PARTNER.
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What is a CPRM?
A CPRM is a Community Partner Relationship Management system. Basically it’s like a CRM for organizational ecosystems. While a standard CRM simply tracks interactions with direct contacts like customers, a CPRM is designed to track an entire ecosystem—not just how an organization interacts with its own partners, but how all of them interact with each other.
PARTNER is the first CPRM.
Equal parts strategy and technology, PARTNER uses network science and data to track these ecosystems over time. This helps organizations understand and evolve their collaborative strategies, and ultimately increase the impact of their work.