A CPRM is a Community Partner Relationship Management system. Basically it’s like a CRM for organizational ecosystems. While a standard CRM simply tracks interactions with direct contacts like customers, a CPRM is designed to track an entire ecosystem—not just how an organization interacts with its own partners, but how all of them interact with each other.
Equal parts strategy and technology, PARTNER uses network science and data to track these ecosystems over time. This helps organizations understand and evolve their collaborative strategies, and ultimately increase the impact of their work.
